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Article Marketing creates the perfect environment for online marketers to promote their websites, products and/or services. Among the most accepted reasons why article marketing is the top online promotional technique today is the fact that, short of the time it takes to do it properly, article marketing doesn’t have to cost you a penny.
This is why it is initially so appealing to most online business owners and owners of brick and mortar stores who are looking to start marketing their businesses online. Whether you’re a seasoned online internet marketer or a complete “newbie” just starting out, the no-cost attraction of article marketing makes adding it to your online business marketing strategy a legitimate no-brainer.
On top of the fact that it is so inexpensive to implement and maintain, article marketing will quickly provide you with these other profitable benefits:
Immediate improvements in website traffic
 When you submit your articles correctly, it is quite possible to see significant traffic from your articles immediately after they are accepted and published by the website owner or Ezine publisher. In some cases, you will see results within one or two minutes.
The benefit of more traffic is pretty straightforward. Getting a single article published in an article directory or other website can easily result in your article being seen and read by thousands of people because of the viral nature of article directories. Naturally, when this happens, your website traffic will increase as well.
As you continue submitting more and more articles, they will be seen by more and more people, along with your website link that you are allowed to publish with your article. And the beauty of it is that, short of being purged by the website owners, your article will remain there, quietly bringing you targeted website visitors for years to come.
If a single article can end up being published on hundreds of websites, imagine the power and momentum you can create for your website traffic as you continue submitting more and more quality articles as time goes by.
Immediate improvements in sales
When your articles are written well, provide excellent content and lure the reader into clicking-through to your website, you are not just getting a website visitor, you are getting what is called highly targeted traffic.
What this means is that if someone has taken the time to find your article, read the entire thing and then taken the initiative to click through to your website, you can safely make the assumption that they are seriously searching for a solution to their problem.
These people want what you have. Not only that, if your article was written in the correct manner, they will land on your website already thinking about purchasing your product or service!
This is, by far, the best kind of traffic you can get. Compared to the traffic you get from stray visitors or organic search engine surfers, you will find that your article traffic will bring you way more sales per visitor. I’ve always said that I would much rather have 10 highly-targeted visitors to my website than 100 non-targeted visitors. Article marketing will provide you with this type of valued prospect and will guarantee an increase in your sales rates.
You will establish yourself as an expert in your field and build your credibility
As people begin to see your well-written articles showing up on different websites within your niche, they will logically begin to respect you as an authority figure in your field, or at least see you as one. It is no secret that if you want to be successful online, or in any business for that matter, you must be seen as an expert in your field.
Think about that for a moment.
Let’s say that your lifelong dream was to break into the music industry. So you did some research and found two companies that provided a solution to your problem. One of the companies is run by one of your neighbors down the street and his cousin, while the other company is ran by Simon Cowell and Paul McCartney.
 Money aside, I think it goes without saying that you would want to use the second company. Why? Simon Cowell and Paul McCartney are seen as experts in their industry. Do they have a better ear than your neighbor? Maybe, maybe not, but Cowell and McCartney are seen as the experts in the niche, so they are getting all the traffic and sales.
Now apply this example to your niche and internet business. Are there already authority figures in your niche? If not, then you have a fantastic opportunity to become the expert in your field. If there already are authorities in your niche, then you now have the goal to become one of them. In fact, it is more of a necessity than a goal.
This is exactly what article marketing can do for you. It allows you to build credibility for yourself and your business by simply writing about your niche and submitting your articles to the proper websites and Ezine publishers.
As time passes and you carry on with your article marketing campaign, your authority status among your niche will only increase. Just make sure that what you are writing is factual and accurate. Readers will know if you are writing articles on topics you know nothing about. This is the quickest way to take all of your article marketing efforts and throw them right out the window. So don’t do it. Always research a topic thoroughly before attempting to write articles about it.
You will establish the most important advantage in online business - Trust
Developing trust with your prospects is just as important as establishing yourself as an authority in your niche. You can write and distribute thousands of articles and have them published all over the internet, but if the people reading those articles do not trust you, you’ll never get their business.
Sure, you may gain backlinks to your website and/or click-throughs from your resource box, but if you do not establish trust with these visitors, they simply will not purchase your product or service, which is the reason you’re doing this in the first place, right?
So, by writing quality, informative articles that consistently give readers information that they are looking for, you can quickly gain their trust with every article that you write and submit.
Here’s a little quick tip: Trust can be gained quickly by simply letting readers hear it from you first. Stay on top of the news in your field and write articles that are not only informative, but current.
Breaking News...
When you hear new news or see something unfolding within your niche, write about it and get it out there as soon as possible. If they hear it from you first, they will immediately respect you as an authority figure in the niche and from then on will trust you to give them the information they want. I've seen this happen to many of my own clients and it works miracles!
You will have the perfect (and free) way to brand your name, product and/or service
By submitting articles to Ezines, authority websites and article directories, you have the priceless, yet free opportunity to place your name or your product/service’s name in front of thousands upon thousands of targeted internet users. This is one of the reasons why article marketing is so huge right now. It’s free advertising at its absolute finest.
Whether you are expecting a few website visitors a day…or thousands, it is imperative that you brand yourself, your website and/or your product and service in order to make you recognizable to your target audience.
Brand recognition is one of the most significant factors that people consider when deciding which product they are going to purchase. Naturally, if you have a good brand, you’re going to sell more of it.
Article marketing allows you to place your name in front of your audience over and over again. The more your name is seen, the more recognizable you will become in your niche. Studies have shown that after 7 exposures to a brand name, a prospect will recognize the brand immediately when he or she sees it or hears it.
Who would you rather have help you with a struggling marriage, Dr. Phil or someone you find in the Tuesday classifieds section of your local newspaper? Probably Dr. Phil, right? Not because he’s any more of an expert than the next guy, but he has branded his name within his niche.
OK, that may have been a corny example, but I trust you can see the point!
You will increase the longevity of your website and its traffic.
One of the greatest benefits of article marketing is the fact that the traffic you receive from your articles will compound with each article you write and submit.
As I said above, when you submit an article to an authority website or an article directory, it doesn’t go away. It remains there providing traffic to your website for years to come. In fact, it is not unheard of for an article marketer to continue receiving traffic from an article they submitted to a directory 3-4 years prior.
If you write only a couple of article a week, within a year, you will have over 100 articles pulling in traffic for you, as opposed to creating a single website getting organic traffic.
This is just another example of the compounding nature of the whole article marketing process.
You will realize an increase in your website’s search engine placement
The most important factor today in getting higher search engine rankings is to get links to your website from other websites (backlinks). Generally, the more backlinks pointing to your website, the higher your ranking will be in the search engines compared to those competing sites with fewer backlinks. One-way links and links from authority websites are even better.
Article Marketing is the perfect way to get these valuable inbound links to your website. In exchange for you submitting content to the article directory, Ezine or authority/niche website, you are allowed to place a link to your website in a closing paragraph called the resource box. Some websites even allow up to three links in your resource box.
With each article you submit, you are gaining one-way backlinks to your website, thus increasing your position in the search engine results pages.
This is just another example of the compounding nature of the whole article marketing process.
That being said, you cannot write and submit articles with these backlinks in mind. Yes, you may keep them in mind when managing your campaign, in fact you have to, but DO NOT consider them when you are writing your articles! No matter what you do, you are going to get these backlinks. Therefore there is no reason to concern yourself with them while writing your articles.
Over the years I have seen many an article marketer become consumed with getting backlinks and losing the focus needed to write worthy articles and maintain a consistent and profitable article marketing campaign.
What I am getting at is this:
When you concentrate on the backlinks and your website’s resulting search engine rankings, it will be easy for you to become greedy and start to wander into the wrong direction and start thinking about the wrong things. This will cause you to lose focus and start running an ineffective article marketing campaign.
Conclusion
So as you can see, article marketing is something that any internet marketer should not just consider, but should employ immediately. It has the ability to take your internet business to a whole new level. Get started today if you haven't already and you'll soon be realizing the amazing free benefits that we discussed above. But don't jump in blindfolded. Make sure to pick up "The Article Marketing Handbook" which will guide you through every process of article marketing from beginning to end. You can get it for free by joining Website-Articles.net!
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